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课程介绍
Lesson Overview:
This lesson will introduce students to the concept of personal branding and provide practical tips for building a strong online presence. The lesson will cover:
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Defining personal branding and its importance in today's digital age.
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Conducting a personal brand audit to assess your current online presence.
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Creating a personalised brand message that aligns with your values and goals.
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Optimising your online profiles, including social media and personal websites.
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Developing a content strategy to share your expertise and engage with your audience.
Objectives:
By the end of this lesson, students will be able to:
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Understand the concept of personal branding and its significance.
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Conduct a personal brand audit to assess their current online presence.
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Create a personalised brand message that aligns with their values and goals.
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Assist them in developing a basic content strategy to share their expertise and engage with their audience.
Target Audience:
Young adults (ages 18-35) seeking to enhance their online presence and personal brand.
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